Funnel Matrix Pro

Step 1: Set Your Traffic Baseline

Start by setting your hypothetical Ad Spend and your estimated Cost Per Click (CPC). The engine will instantly calculate how many raw visitors arrive at your landing page. Note: Use the Currency toggle at the top to switch the display formatting between USD ($) and INR (₹).

Step 2: Lead Generation & Cart Recovery

Adjust the Opt-in / LP Conv %. This represents the percentage of visitors who give you their email or add an item to their cart.

Advanced Feature: Cart Recovery. Not all leads buy immediately. By setting the Cart Recovery %, the simulator models an email/SMS sequence that wins back a percentage of the leads who abandoned their cart, turning them into buyers at zero extra ad cost.

Step 3: Core Checkout & Order Bumps

Define the price of your main product (Front-End Price) and the conversion rate of your checkout page.

Advanced Feature: Order Bump. This is a small checkbox on the checkout page offering an impulse add-on (e.g., "Add priority shipping for $9"). Set the price and the percentage of buyers you expect to take it. This instantly increases your Average Order Value (AOV).

Step 4: Ascension (Upsells & Downsells)

After the initial purchase, you present a higher-ticket offer (OTO 1 / Upsell). Set the price and conversion rate.

Advanced Feature: Downsell. If a customer rejects the Upsell, you offer them a cheaper alternative or a payment plan (OTO 2). The engine mathematically applies the downsell conversion rate only to the pool of buyers who rejected the upsell.

Step 5: True Economics (Costs & Subscriptions)

Revenue does not equal profit. To find your true Net Profit, you must account for reality:

• Continuity: If you sell software or a membership, set the monthly price and expected retention months to calculate MRR (Monthly Recurring Revenue).
• COGS: Cost of Goods Sold. How much does it cost you to fulfill one unit? (e.g., manufacturing, shipping).
• Fixed Opex: Operational Expenses. Your fixed monthly costs like Shopify fees, software tools, or server hosting.
• Gateway Fee %: Payment processors like Stripe or PayPal usually take around 2.9% + 30¢.
• Refund %: Calculate the exact revenue lost to expected customer returns.

The dashboard at the bottom calculates your Breakeven ROAS based on your specific margins. If your actual ROAS is lower than this number, you are losing money on every sale.